plus some mistakes to avoid.
by sandi leyva
events are fabulous ways to leverage face-time selling activities. if you have eight leads, it can take you eight hours or more of one-on-one selling before they have had a chance to get to know you.
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in an open house, speaking or at trade shows, you have the chance to meet hundreds of people in a compressed amount of time. that’s why marketing at events is so effective. it’s a great use of your marketing time.
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